Icebergs floating in cold ocean water with mountains and cloudy sky in the background

Redefining Tourism for a Sustainable Future


Our mission

To guide tourism organisations design and implement responsible strategies and organisational structures that enable sustainable growth and competitiveness.

Our Services

  • Ocean waves with a cloudy sky in the background.

    Sustainability Certifications

    We guide organisations through the steps to achieve official sustainability certification, boosting your credibility and making your efforts visible to clients and partners.

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  • A laptop on a reflective black table displaying an analytics dashboard with graphs and statistics, in a modern office setting.

    Organisational Development

    We support aligning people, processes, and strategy so organisations can operate efficiently while delivering measurable sustainability impact.

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  • Two people discussing a whiteboard filled with sketches and notes, one holding a laptop and a marker, and the other standing with his hands clasped.

    Consultancy

    We help integrate sustainability into operations, policies, governance frameworks, and project development. From strategy and ESG alignment to sustainable project implementation and impact measurement.

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  • A person holding a white mug with red text that says, "Think Creative, Work Effective"

    Marketing

    We guide organisations to craft clear, authentic marketing strategies that showcase their sustainability impact,and strengthen their brand, without greenwashing.

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Our Values

Respect for People & Nature

Valuing diversity, local communities, cultures, natural resources, and businesses.

Collaboration & Co-creation

We believe the best outcomes are achieved by working closely together.

Personalized Approach

Every organisation is different. Our trategies are adapted to real needs, not templates.

Transparency

Acting honestly and communicating clearly.

  • TUI Care Foundation logo with a red smiley face and text in black and red.
  • Atlantik logo on a blue oval background with metallic edges.
  • Logo with the letters V, O, and S separated by blue dots and shapes.
  • Illustration of a hiker with a walking stick gazing at the night sky with stars and northern lights above a mountain, with the text "Hyperborea" and "The Icelandic Experience."

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!